Rimmel has finally launched and they are bringing all of you a bolder, edgier, easy way to achieve ON-TREND look. – the wait is finally over as Rimmel London, UK’s no.1 cosmetic brand, encourage we all to ditch the ‘classic’ approach to makeup and have the confidence to reinvent the rules of beauty and champion the Power of Self Expression with the launch campaign mantra of Make Up Your Own Rules!
A cutting-edge makeup brand, Rimmel London embodies the quintessential London girl who is authentic, real, bold, confident and expressive. The brand’s tagline of ‘LIVE THE LONDON LOOK’ is equal part nods to London city’s unique vibe filled with cultural richness, a sense of freedom and diversity. It also takes inspiration that beauty is all inclusive – coming in different shades, looks, features and highlights.
Remember my last post on Rimmel? There are four iconic London Looks inspired by four boroughs of London City; each borough has its own distinctive and unique makeup look. Resulting in four unique looks representing a different character, mood and attitude. These looks consist of:
Spotlight Grunge, inspired by North London, is a look that is cool yet glamourous and is ready to be in the spotlight anytime! Experimental Hipster, inspired by East London, is a hold-no-bars look that is fun and unique. Fearless Chic, inspired by West London, is a look that is poised yet fearless, ready to take on the world. Edgy Street Glam, inspired by South London, is edgy and fashionable and stands out!
The Rimmel Rebel Squad headed by – Chacha Maembong, Ashley Lau, Nina Khalil, and Rubini Sambanthan and supported by makeup artist to the stars, Noriana the Face designer each represent a different London Look. The girls were then enlisted to channel their inner London Attitude and pulled off each of their London Looks to perfection in a style film that debuted during the launch party.
We had tones of fun at the Rimmel party launch. We get to checkout and swatch all the foundation and palletes…
Champagne and delicious food to end the night too! So do checkout Rimmel at the stores near you!