Fashion,  Watch

The Electricianz Debut in Malaysia

We all know watches made from the well know Swiss watch factory don’t come cheap and often burn our wallet. The Electricianz on the other hand set to produce high quality watches with an attractive price from RM1590 up to RM1700. Hailing from Switzerland, this new watch brand hit the shores of Malaysia at Red Army Watches last December with the launch of four fearless timepieces: The Dresscode, The Mokas, The Ammeter, and The Blackout.

To create its offbeat and innovative design, THE ELECTRICIANZ drew from contemporary visual arts and underground cultures. Making its inner mechanism, powered by electricity, visible is a vibrant homage to the mechanical world hidden under digital surfaces. With this authentic design, THE ELECTRICIANZ moves away from the ever-growing technological add-ons to creatively showcase the transmission of energy in its simplest form.

 

“An Electricianz watch is a call to one’s inner childish curiosity about the physical world, from the time where quests consisted of uncovering “how things work”, explains Founder and CEO Laurent Rufenacht.

Arnaud Duval, the brand’s creative director, adds: “The universe of THE ELECTRICIANZ is so rich, so deeply inspired that it was a thrilling experience to be designing for the brand. I really wanted to create an emotional link between the watch and its Owner.”

The movement is an in-house The Electricianz module designed on a Miyota 2033 base that runs on a 1X Flat cell 1225 CR battery. Each watch has a 45mm case with a hardened mineral K1 Glass that is water-resistant to 30 metres. Its pusher activates a 4X LED white light function to tell you the time in style at night.

 

The Dresscode possesses a traditional elegance—with its black calfskin leather strap and PVD gold pusher and crown—injected with THE ELECTRICIANZ’s urban and modern style. Being the first of all ELECTRICIANZ, it is the brand’s timeless must-have. The watch subtly intertwines the true values of Swiss luxury horlogerie and a fierce spirit of independence, matter-of-factness, and style.

The Mokaz features a brown calfskin leather nato strap that complements the dark grey mass-coloured nylon case and the pops of bronze in its PVD pusher, crown, and bezel. Its autumn colours elegantly enhance the volume of the watch, putting forth its depth and roundness.

The Ammeter is the bold sibling of the four with a fierce mix of red and yellow that is reminiscent of vivid murals on cities’ walls. Its black calfskin leather with red stitches holds a bold yellow mass-coloured nylon case. Blitz and fire merge into the Ammeter to create a true ELECTRICIANZ look.

The Blackout exudes a steampunk vibe with its shades of coal and brown brought out by the rustic brown display against the black mass-coloured nylon case with carbon compounds and patina-black calfskin leather. This mysterious piece is a true rebel exploring the late-night city streets.

All ELECTRICIANZ watches are available at all Red Army Watches – Pavilion Kuala Lumpur, 1 Utama Shopping Centre and Plaza Gurney as well as mo.men.tum in Sunway Velocity. Do checkout this stylish watch in the store near you. See you in the next post real soon!

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